CyberFair Project ID: 7328

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International Schools CyberFair Project Narrative
Title: Ayu Foods
Category: 4. Local Specialties

School: Jin-Shan High School New Taipei County
    New Taipei County, Taiwan, Taiwan

8 students, ages 16-17 worked together to complete this CyberFair project on March 10, 2012. They have participated in CyberFair in the following year(s): 2009, 2010, 2011

Classes and Teachers: Chin-Lung Lee, Chien-Hsuan Wu

E-Mail contact:

Our School's Web Site:

Project Overview

1. Description of Our Community

Ayu Ma Lau is founded on Jinshan historical street, Jinshan Township is located at the east-north corner of Taiwan, with the hills behind and facing the sea next to the Pacific Ocean and Taiwan Strait, used to be named “Jinbaoli” in aboriginal language. It was cultivated by Pingpu tribe, some Hokken Zhangjou and Quienjou resident immigrated during the late Qing Dynasty. Because of surrounded by hills of 3 directions, in the colonization time, Japanese renamed Jinbaoli as Jinshan.(Jin means Gold & Shan means hills) When the colonization ended, the name of Jinshan kept as a township.

Ayu Ma Lau located at Jinshan historical street near Kuanan temple, the right side of Jinshan duck. The historical street is the most aged street in Jinshan, the buildings are nearly remodeled along the street, only few are remained the historical appearance. Tsuhu temple is the place for worshiping Mazu (Saint Mother), the religious center. Since full of miracle legend, it is always crowded with believers. There is another temple at the end of street named Kuanan temple, in front of the temple, is a market full of local cuisine, the most popular one is the duck booth, approximately 10 neighbor buildings are rented to contain the rushing customers especially in holiday. Ayu Ma Lau is also an important spot on the crowded street, so that Ayu opened a branch store on the other street to share the customers.

2. Summary of Our Project

For promotion of local food industry, we select Ayu Ma Lau to be the subject of our study, including the introduction for history of Ma Lau and the evolution of Ayu Ma Lau, the production process, flavors and the comments from customers. We intend to present the Ma Lau culture and let people know how does Ayu change the traditional Ma Lau, the offering of ritual into a stylish dessert and souvenir through the Cyber Fair.

Ma Lau (Taiwanese rice crispy) is originally made as offering for worshipping the Lord of Heaven, it was a bar shape in the beginning but Grandma Ayu transformed it into ball shape which is suitable for one bite and developed several tasty flavors besides peanut and sesame. Grandma Ayu considered the Ma Lau is not only for ritual but also a daily snack, she innovated Ma Lau to be a stylish dessert, as a local souvenir, Ayu Ma Lau becomes a fashion, one of the most popular option for tourists (Jinshan duck and Ayu Ma Lau)

3. Our Computer and Internet Access

A. Percentage of students using the Internet at home:less than 20

B. Number of workstations with Internet access in the classroom:none

C. Connection speed used in the classroom:dedicated connection

D. Number of years our classroom has been connected to the Internet:more than 6

4. Problems We Had To Overcome

We overcome some problems as following during the study. (1)Information Shortage There is not much open information, we had to obtain the information from different channels, for example the internet, interview, literatures and questionnaire. (2)Inner argument Since it is a teamwork research, we overcome the disagreement and learned how to co-work with each other. (3)Out of experience for web page design The whole team is fresh in webpage design field, we overcome the problem under the conduction of experienced teachers fortunately. (4)Rejected questionnaire In order to realize the response of customers to Ayu Ma Lau, we proposed a questionnaire and made a field study, the deep frustration occurred since the rejection. However, the teachers told us that we were possibly to face such an embarrassment, we finally learned how to overcome it by the support and encouragement from teachers. (5)A loose time schedule There are 8 members in the team, it was uneasy to organize all members, some person lives far away from school, some activities disturbed and for the daily school courses, we could not help but to accomplish the project after school time at home or holidays in the long run. (6)Hard beginning and imperfection Even studied the teachers’ instruction, initially we still did not know how to start the project, teachers told us to emulate others’ website for reference and amended the imperfection through constantly discussion.

5. Our Project Sound Bite

To attend the International CyberFair means some points – the students learned how to accomplish a website, to observe the quality of other attendants, “Are they strong? Or weak?” makes the students found themselves and improve themselves, by the way to realize the culture of foods and to carry the Ayu Ma Lau to the world.

6. How did your activities and research for this CyberFair Project support standards, required coursework and curriculum standards?

The members in this project are those who majoring in Information Management, the subject includes language, IT and business class, through the contest, the students practice an actual website for examining what they have learned. From this project they have learned how to build the website, collect the information and marketing coordinately, the most important conclusion is the determination of FASDT who has created a numerous of miracles.

Less practice is the weak point of current education system, the students of Information management need to accept more practical train for being the pioneer of the academy. Compared to traditional way, internet has to be appreciated for its convenience to collect information, and efficient sharing.

Project Elements

1) What information tools & technologies did you used to complete your CyberFair project?

10 PCs, 1 vertical server, 10 mobile phone sets, 2 digital recorders, 2 digital cameras, 6 softwares and 4 interview had been coordinated to achieve the project.

Except the PC and mobile phone are personal belongs, others are the asset in the class room of school.

Computer and the software are the most valuable assets but the technique did play the leading role to complete the project.

2) In what ways did you act as "ambassadors" and spokespersons for your CyberFair project both on-line and in person.

Ma Lau nowadays is not only a ritual offering but also a daily snack and souvenir, we wish people could realize the history of Ma Lau and the development of Ayu Ma Lau, including the traits, the flavors.The meaningful information will be discussed and broadcasted on internet through. People will know the story of the famous brand in Jinshan, the Ayu Ma Lau.

They were nervous and excited to attend this international competition and very proud of telling people what they were doing and earned the admirable eye form the classmates.

3) What has been the impact of your project on your community?

We got lively from the book and pushed ourselves to the big challenge, we expect the students could join the project more eagerly. In our pages, people could see the culture of Ma Lau, at the mean time we hope foreigners could know the character of Taiwan culture as well as the Ayu Ma Lau.

We got closer in this interview with Ayu Grandma and her employees. They totally supported us to accomplish the project and continuously care about what’s going on. Additional, the school also concentrated on how we advanced.

4) How did your project involve other members of your community as helpers and volunteers?

During the study, we surveyed the factory of Ayu Ma Lau and interviewed Grandma Ayu and her staffs, took the picture directly. School supplied computer equipment and the classroom. In additional, some customers kindly filled the questionnaire and offered their comments.

We divided the team into sub-teams and obtained the information from internet and some literatures. Moreover we set some interview topics for Ayu Ma Lau headquarter and branch stores, even the baker, to dig out the incredible value in the small rice crispy ball. How does Grandma Ayu create the legend? We talked to Grandma Ayu and her staffs many times very carefully till finish the project. Meanwhile we overcome the fear of being rejected to ask the customer for filling questionnaire in order to collect the comments.

5) Discoveries, Lessons and Surprises (Optional)

Some difficulties happened: poor facility with internet, no idea with website, never interviews someone, unable to coordinate the information and so on. The knowledge had been learned at the class but seldom practiced in reality. In this opportunity, we fulfill the study into the practical.

Initially, we had no idea about Cyber Fair, under the conduction and assistance of teachers and the seniors, we gradually understand how to launch the project. During the period, we felt very encouraged since overcome the problem together by teamwork. Although some members are local people, they do not have any acquaintance with Ma Lau, but after finished this project we learned the local industry and comprehend Ma Lau more clearly. We participated in the production of Ma Lau and understand how the manufacture procedure is. The most impressive is the support and encouragement among members, in what we see the value of teamwork.


View our CyberFair Project (Project ID: 7328)

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