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    1. Selecting your Topic
    
      
         Sufficient for tomorrow is the evil thereof.  
        Sherlock Holmes 
        The Hound of the Baskervilles 
         
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    When settling on a specific topic for your information product, you
    should consider several questions and ideas: 
      
    
      - It is important to establish a goal. How do you want your product to
        affect its readers? How do you want to change their behavior, their knowledge, or their
        decisions? 
 
           
      - The goal of the product will lead to its style of delivery. Do you want
        it to be satirical, descriptive, instructional, or persuasive? 
 
           
      - Who might be interested in reading your information product? Who could
        benefit from the information or from your presentation?
 
           
      - Another important key to building an information product is to chose a
        topic that you are interested in learning more about. 
 
           
      - What is the expected length of the information product? How many pages
        for a report, how many cards for a Hyperstudio or HyperCard stack, how many web pages, how
        many presentation slides? 
 
           
      - What sources do you know of that are already available on the topic?
 
     
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